Leading brands that work with us
Shift
Your buyers now shortlist inside AI.
Buyers ask ChatGPT, Perplexity and Google AI Overviews before they visit any brand website. If your brand isn't named in those answers, it never makes the shortlist.
Clicks are disappearing
64.8% of Google searches end without a click, so ranking alone no longer delivers the traffic it did.
Answers replace visits
93% of Google AI Mode searches end without a click to any brand website.
Overviews absorb traffic
Pages lose 47.5% of organic traffic on average where AI Overviews appear.
Sources: AirOps, 2026 State of AI Search (64.8%) · Semrush (93%) · Growth Memo (47.5%).
Optimisation
Build topical authority AI engines trust.
SUBJCT optimises content you already own: entity analysis, page structure, semantic linking and machine readable data, to optimise your content for the AI era.
Recognised for what matters
Entity analysis maps the topics you should own versus competitors.
Ready to be quoted
Pages scored for structure, with machine readable data generated, so AI can extract answers.
Authority across topics
Related entities surfaced as you write, so you build topical depth before you publish.
Workflow
Works with the site you have.
No replatforming, no new headcount. SUBJCT plugs into your existing website and content workflow, and your team stays in control of every word you publish.
Your workflow
Web Application, API, WordPress Plugin and MCP Server, to fit your workflows.
Existing content
Unlock years of published content that AI search engines currently pass over.
Human led
Related entities are surfaced as you write, so you build topical depth before you publish your content.
How Youth & Earth more than doubled its AI search visibility with SUBJCT
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Frequently asked questions
What does SUBJCT do?
SUBJCT automates the content structure work that determines whether AI search engines can find, read and cite your content: internal linking, JSON-LD schema generation, entity tagging, entity analysis and prompt scoring.
Does SUBJCT generate content?
No. SUBJCT optimises the structure, tagging, linking and schema JSON-LD of content your team has already written or is creating. The words themselves stay entirely human. SUBJCT is built around human-in-the-loop content; it makes what you've written perform better, it doesn't replace the writing of it.
Does SUBJCT work with WordPress?
Yes. SUBJCT has a WordPress plugin that brings automated linking and schema generation directly into the CMS. For headless and custom CMS architectures, SUBJCT integrates via API.
Is SUBJCT a tracking tool?
No. SUBJCT is built around optimisation, not visibility tracking — it structures your content so AI engines can read and cite it, rather than only reporting on how visible you already are.
What's the difference between SEO and GEO (Generative Engine Optimisation)?
Traditional SEO optimises for rankings, clicks and sessions in classic search results. GEO optimises for whether an AI engine — ChatGPT, Perplexity, Google AI Overviews — can understand your content well enough to cite it directly in a generated answer.
How large a content archive can SUBJCT handle?
SUBJCT is built for publisher-scale volumes — from a few hundred pages to millions. Archive ingestion runs as a single automated pass via the Configuration settings or the API, so volume isn't a barrier to getting started.
Do I need to manage tagging myself?
No. SUBJCT applies entity tags automatically, with custom labelling solutions available. There's no manual coding or taxonomy work required to get a fully structured archive.
Still have questions?
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