Entity linking ties every mention of a company, person, product or place back to the one page on your site that defines it. Learn how it works, why it helps search engines and AI systems read your content more clearly, and how to keep it consistent as your archive grows.

Entities

Internal Linking

October 28, 2026

Query fan-out in AI search — SUBJCT article cover

John Iwuozor

August 26, 2026

13 mins

Query Fan-Out in 2026: How AI Engines Retrieve and Select Sources

One prompt becomes several searches before an answer is written. A study of 4,719 generated queries on how AI engines decompose, retrieve, and pick sources.

Semantic SEO

Entities

August 26, 2026

John Iwuozor

August 31, 2026

11 mins

What Is Topical Authority and How Do You Actually Build It?

Search engines and AI systems reward sites that cover a topic comprehensively. A practical guide to entity mapping, content clusters, and semantic internal linking.

Semantic SEO

Entities

Schema

Internal Linking

August 31, 2026

3D illustration of a blue and a red rounded square linked together on a white card

Esther Fei

August 19, 2026

5 mins

From Traffic to Citations: Rethinking Brand Visibility for AI Answer Engines

AI answer engines are reshaping the conditions under which brands are visible, cited, and remembered.

Semantic SEO

Schema

Entities

August 19, 2026

Abstract 3D illustration of stacked orange, red and blue rounded squares

Esther Fei

August 12, 2025

6 min

The AI Search Divide: Understanding the Dual Market Shaping the Future of Digital Search

For the first time in 20 years, user search behavior is no longer unified. It is now divided across two distinct paths: classic search engines and AI-powered generative systems.

Semantic SEO

Schema

Entities

August 12, 2025

Esther Fei

February 10, 2025

3 Min

SUBJCT - Your Gateway to Intelligent Internal Linking

The significance of content engagement and on-page SEO factors cannot be overstated. Internal linking stands out as the cornerstone for content engagement.

Semantic SEO

Entities

Internal Linking

February 10, 2025

Abstract 3D illustration of layered yellow and orange rounded squares

Esther Fei

March 17, 2025

4 Min

The Power of Automation - Transforming Internal Linking in Digital Publishing

In the fast-paced world of digital publishing, where every click, impression and page view matters, the process of manually inserting relevant internal links at an anchor text level is a serious achilles' heel.

Semantic SEO

Entities

Internal Linking

March 17, 2025

Abstract 3D illustration of purple and pink rounded squares in a diagonal line

Esther Fei

April 15, 2025

4 mins

Mastering the Art of Digital Publishing

In the dynamic world of digital publishing, staying ahead requires compelling content and a strategic approach to innovation.

Semantic SEO

Entities

Schema

April 15, 2025

Esther Fei

March 20, 2025

4 Min

Boost Your Site’s SEO and Content Engagement - Advanced Internal Linking with SUBJCT

In today's digital landscape, a well-executed content engagement strategy is paramount for businesses to attract, engage, and retain users.

Semantic SEO

Entities

March 20, 2025

Ready to build AI search optimisation into your stack?

Get in touch to find out more about our suite of content optimisation products built for AI Search.

Learn more

Get started

SUBJCT dashboard with property overview and AI visibility metrics

Resources and insights for  AI search

Entity Linking for SEO and AI Search: A Practical Guide

Query Fan-Out in 2026: How AI Engines Retrieve and Select Sources

What Is Topical Authority and How Do You Actually Build It?

From Traffic to Citations: Rethinking Brand Visibility for AI Answer Engines

The AI Search Divide: Understanding the Dual Market Shaping the Future of Digital Search

SUBJCT - Your Gateway to Intelligent Internal Linking

The Power of Automation - Transforming Internal Linking in Digital Publishing

Mastering the Art of Digital Publishing

Boost Your Site’s SEO and Content Engagement - Advanced Internal Linking with SUBJCT

Ready to build AI search optimisation into your stack?

Platform

Solutions

Resources

Resources and insights for AI search

Entity Linking for SEO and AI Search: A Practical Guide

Query Fan-Out in 2026: How AI Engines Retrieve and Select Sources

What Is Topical Authority and How Do You Actually Build It?

From Traffic to Citations: Rethinking Brand Visibility for AI Answer Engines

The AI Search Divide: Understanding the Dual Market Shaping the Future of Digital Search

SUBJCT - Your Gateway to Intelligent Internal Linking

The Power of Automation - Transforming Internal Linking in Digital Publishing

Mastering the Art of Digital Publishing

Boost Your Site’s SEO and Content Engagement - Advanced Internal Linking with SUBJCT

Ready to build AI search optimisation into your stack?

Platform

Solutions

Resources

Resources and insights for  AI search