AI search

Articles on AI search and how AI answer engines like ChatGPT, Perplexity and Gemini find, evaluate and cite your content.

Topical authority — SUBJCT article cover

John Iwuozor

August 31, 2026

11 mins

What Is Topical Authority and How Do You Actually Build It?

Search engines and AI systems reward sites that cover a topic comprehensively. A practical guide to entity mapping, content clusters, and semantic internal linking.

Query fan-out in AI search — SUBJCT article cover

John Iwuozor

August 26, 2026

13 mins

Query Fan-Out in 2026: How AI Engines Retrieve and Select Sources

One prompt becomes several searches before an answer is written. A study of 4,719 generated queries on how AI engines decompose, retrieve, and pick sources.

3D illustration of a blue and a red rounded square linked together on a white card

Esther Fei

August 19, 2026

5 mins

From Traffic to Citations: Rethinking Brand Visibility for AI Answer Engines

AI answer engines are reshaping the conditions under which brands are visible, cited, and remembered.

Abstract 3D illustration of stacked orange, red and blue rounded squares

Esther Fei

August 12, 2025

6 min

The AI Search Divide: Understanding the Dual Market Shaping the Future of Digital Search

For the first time in 20 years, user search behavior is no longer unified. It is now divided across two distinct paths: classic search engines and AI-powered generative systems.

Abstract 3D illustration of purple and pink rounded squares in a diagonal line

Esther Fei

March 20, 2025

4 Min

Boost Your Site’s SEO and Content Engagement - Advanced Internal Linking with SUBJCT

In today's digital landscape, a well-executed content engagement strategy is paramount for businesses to attract, engage, and retain users.

Esther Fei

February 10, 2025

3 Min

SUBJCT - Your Gateway to Intelligent Internal Linking

The significance of content engagement and on-page SEO factors cannot be overstated. Internal linking stands out as the cornerstone for content engagement.

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SUBJCT dashboard with property overview and AI visibility metrics

AI search

What Is Topical Authority and How Do You Actually Build It?

Query Fan-Out in 2026: How AI Engines Retrieve and Select Sources

From Traffic to Citations: Rethinking Brand Visibility for AI Answer Engines

The AI Search Divide: Understanding the Dual Market Shaping the Future of Digital Search

Boost Your Site’s SEO and Content Engagement - Advanced Internal Linking with SUBJCT

SUBJCT - Your Gateway to Intelligent Internal Linking

Ready to build AI search optimisation into your stack?

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